Monday, March 8, 2010

Attention to Detail



Indiana is one of those states where driving without car insurance is illegal. Every where I turn I see billboards and TV commercials for insurance. Safe Auto is pretty ubiquitous. And their logo is driving me nuts!

I know this isn't the largest or highest resolution version of the logo, but I think you can still make out the detail that makes me want to rip my eyes out. See there at the top, where the S and the A merge? See how it dips down just a bit, just a small divot? WTF?

What could the designer possibly been thinking? That had to be purposeful. It would be so easy to create a smooth transition from S to A and a nice straight, smooth line there across the top.

I am sorry, I just had to get that off my chest. Every time I see the Safe Auto logo I cringe. There is something about that dip there that is like a poke in the eye.

— Sara

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